The background of this fictional project centers on the necessity for a revitalized brand that resonates with the community and reflects the values of Washington's NFL franchise. Recognizing how critical branding is in sports marketing, this rebrand aims to establish a unique identity that not only attracts fans but also fosters loyalty. This includes understanding the team's history, current challenges in fan engagement, and opportunities for growth in both local and digital markets.
The process of creating this new brand involves several key steps designed to ensure thoroughness and creativity. First, extensive market research is conducted to analyze competitors and audience preferences. Using my design thinking principles, I then created concepts that are refined based on feedback before finalizing logo designs and visual elements that embody the essence of the Washingotn's storied franchise.
The deliverables from this project include a comprehensive visual identity package that encompasses logo designs tailored for various applications, new helmet and ticket designs. These deliverables would serve as foundational assets for future marketing campaigns aimed at enhancing fan engagement.
