JD Stoneworks: A brand refresh for the Ottawa masonry business

Client
JD Stoneworks
Year
2021
JD Stoneworks

01

Background

JD Stoneworks is a masonry business with a rich heritage of craftsmanship and quality. As they sought to elevate their brand presence in a competitive market, it became clear that a fresh, cohesive design was essential to reflect their dedication to excellence and attract new clients. Our goal was to create an identity that not only honors their legacy but also resonates with modern consumers looking for reliable masonry solutions.

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02

The Process

I embarked on a collaborative journey with JD Stoneworks, starting with in-depth discussions to understand their vision, values, and target audience. Through meticulous research and brainstorming sessions, we developed mood boards that captured the essence of the brand. This led us to create various design concepts encompassing logos, color palettes, typography, and imagery that embody the strength and artistry of masonry work. Regular feedback loops ensured that the final designs aligned perfectly with the client’s expectations.

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03

Deliverables

The culmination of my efforts resulted in a comprehensive brand design package for JD Stoneworks. This included a striking logo that symbolizes durability and craftsmanship, an engaging color scheme reflecting the history of the brand, custom typography for consistency across all platforms, and marketing collateral such as business cards designed for maximum impact. With these deliverables in hand, JD Stoneworks is now poised to make a powerful statement in the industry.

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